Meaning of tagre how to#

This is data about users’ hobbies, passions, things that they are looking for and read about. age 18-24), both female and male from towns with a population larger than 20,000.įind our target audience in our taxonomy Using demographic data you can target your campaign for example at young people (eg. This group includes attributes, such as age, income, education, gender or geographic location. Socio-economic data that describe a user. On the basis of IAB taxonomy, we can sort all the attributes in three large categories, which are listed below:

As we mention - age, income, education, gender are just a few examples. There is a lot of attributes that can be used in finding the right audience. Let’s take a closer look at audiences - what types of target groups can be distinguished. Now we know what the target audience is and how it can help marketers achieve better results. McKinsey study shows that ads tailored to clients’ needs can significantly increase ROI - up to 8 times, and lift sales of at least 10%. According to Yahoo study, 54% of customers find personalized ads to be more engaging. If you use audience groups, you focus not on websites where ads will be displayed, but on people who finally will see your marketing messages.įinding the right audience can be crucial for your campaigns’ efficiency. It can be described by behavioral and demographic attributes, such as age, gender, income, education or localization. Group of people to whom you address your products or services. What is the target audience? Basically - your potential customers.

Meaning of tagre how to#

Let’s check how to find your target audience and reach out them to maximize your marketing efforts. Targeting the right audience means better results in your activities, so for marketers, it is one of the crucial steps.

If you reach out to the target audience in online campaigns you are really close to success. Case study: using target audience in online campaign.Custom segments - creating your target audience.